an overview of the master class

Introduction

Want to know who is teaching this Master Class? Want to know why I am the best person to teach you about networking and collabs and blacklists? That’s what the introduction is for!

1. What are we talking about?

In this short chapter, I discuss the sector and who it’s big players are. Understanding how the sector works, is vital if you want to work with brands.

2. Getting started

If you want to be a professional travel blogger, you should behave like a professional travel blogger from day one. How and why? That’s what I explain in this chapter.

3. Aim for the stars

So you built a website, you started social media channels. Now what? You just wait for readers, followers and brands lining up to work with you? Of course not! In this chapter you learn how to launch your blog or social media channels to the stars.

4. (net)work your ass off

The world is full of brands, PR companies and colleagues. By forming meaningfull connections with them, you build a network which can help you reach your goals. How to do that? Read and learn.

5. Positive peer pressure

Technically, other travel bloggers are your competition. But it is much more beneficial to see them as colleagues. By lifting each other up, we create a better work environment for all.

6. Working with brands

How can you approach a brand? Heck, where can you find them in the first place? And how do get a collab with them? The answers to those questions are inside this chapter.

7. Pitch, please

Pitching is an art. And you’ll surprised to learn is not only about writing a good pitch, but also about sending your pitch to the right person at the most opportune moment.

8. Press trips 101

Press trips are one of the most covetted things in the world of a travel blogger. In this chapter, you’ll learn everything there is to know about press trips.

9. When things go wrong

Working in a creative sector like this one, means that sometimes things go wrong. I list up the most common problems and explain how to handle them gracefully.

10. Kiss that ass

Preferably you want to build a long term relationship with a brand. The best way to do that is to make them happy. Very happy. How, you ask? Let me give you some ideas.

11. The dreaded blacklist

No, the blacklist is not a myth. I’ve seen it. Worse, I’ve been on it. Learn from my mistakes and make sure you never, ever land on the dreaded blacklist.

Pitch, please - The Master Class
€499.00
One time
✓ Unlimited access
✓ Illustrative cases
✓ Pro tips
Pitch Please Premium
€699.00
One time
✓ 4 hours of one-on-one coaching
✓ Unlimited lifetime access
✓ Illustrative cases
✓ Pro tips

What people say

  • Lot is genuinely passionate about helping travel bloggers create successful partnerships with brands and destinations. And her enthusiasm is rather contagious!

    From the start of our call, Lot felt like a friend who just happens to be an expert in navigating the world of travel partnerships. She’s super knowledgeable and eager to share everything she knows. And it’s clear that she wants to see you succeed.

    It’s not just about giving out generic advice either; she always made sure the conversation was a two-way street, checking in to see if I had any questions and tailoring her advice to fit my blog’s specific needs. After my coaching session with Lot, I put together my media kit (something I had been postponing for years!) and I drafted my first outreach email, feeling more confident than ever about the value I’m offering.

    If you’re serious about taking your travel blog to new heights and forging meaningful partnerships, Lot’s coaching is an absolute must. Her passion, knowledge, and dedication to your success make all the difference. It’s clear she really wants to help you thrive, providing personalized advice that transforms the way you approach partnerships.

    Babs - Nextstopbelgium.com

  • Lot is so knowledgeable when it comes to pitching and presenting yourself as a media. As a blogger one of my biggest struggles is to overcome my self-marketing block. Lot’s free course and one-on-one call gave me many ideas and practical tasks on how to overcome that. I really recommend it!

    Anita - Anita Beyond The Sea

  • I really liked Lots insights about how to pitch to brands. It was a lovely call, where I got to have some personal questions answered.

    Merryl - Merryl’s Travel and Tricks

  • I liked that I could ask specific questions that I needed an answer for. The answers were to the point and very helpfull. I feel like I got a lot of helpful information in a short period of time.

    Lizette - The Salty Beach Bums